Parallax refers to the sliders that are so popular on websites. It includes the unique effects that you see on this website.
I believe in beautiful websites, for sure, but I also strongly believe in delivering information that you need to make decisions for yourself.
I personally am tired of reaching out to a company for an answer to a question and then being bombarded by email and text when all I really wanted was an answer to my question.
I believe that any conversation is a two-way street.
The Parallax concept adds motion to an otherwise static web page. This is especially important given the limited attention span (8 seconds) of most Internet visitors.
Actually, if you are reading this now, you can count yourself in the top 1% of Internet visitors. People don’t read as much as they used to.
The bottom line is that anything you can do to give your website more life while still delivering your message is a huge plus.